Co-op

The Co-op, is a Santa Monica based community that aims at bringing locally grown and a 100% organic fruits, vegetables, and humanely raised poultry to everyone. Supporting local vendors, and local farmers, anyone can shop there, and ownership is open to all. The Co-op believes in maintaining it’s thriving community, and bringing health, and awareness to all. The Co-op logo is a very effective design, playing with negative and positive space, you see the green simplified designs of fruits, vegetables and farm animals.  With all the objects coming together in close proximity, they are all united by the color green, a symbol of life, nature, and energy. Within the center of the image you can see the name Co-op within the negative space. Beneath the Co-op logo, you can read co-opportunity in brown, which was a successful color usage, as it is a color that resonates with nature, and soil, acting as a breaking point to help create a design that can be easily legible, Natural foods is in the same hue of the Co-op logo. The entire design, and typeface for Santa the Co-op is very successful. With a bold typeface, it creates a sense of balance with the energetic design of the fruits, vegetables and poultry outlining the co-op logo. With only one location, it would be difficult for many people to make it to the location, if they did not live within close distance to Santa Monica, however there are many ways of being able to stay connected with the Co-op, with a blog, and various social media, the Co-op has created a further reach in expanding their community.  For 41 years, the Co-op has marketed themselves towards a community of people, that appreciates organic farming, and in creating a more unified community.