By the 105 and 710 freeways in Los Angeles County, you find one of the few remaining drive-in theaters. Located in the city of Paramount, drive-in theaters are truly an amazing experience that really transports you back to a different time. After being closed for 22 years, the Paramount drive-in theaters is back. Featuring two 75-foot screens, this drive-in brings a level of nostalgia towards many individuals, as well as create a new movie experience for the youngest generation.
Along with the vintage movie going experience, the logo of the drive in theaters as well takes us back in time. Using the black and white colors to offset one another, a simplified depiction of a classic truck from the 1950s. Hovering over two parallel lines that enclose over the capitalized title Paramount. Emphasizing both location and title of the drive in, this logo in itself helps depict a location the has proven it’s loyalty by titling itself the city that it resides in, as well as the status of it’s establishment. The Paramount drive in theater, hasn’t truly reached a larger audience, as signs mentioning the drive in, aren’t very visible, until you get close to theaters location. Although during its opening, popularity grew by word of mouth, with the new ways of connecting with one another, this movie theater has the potential to reach a much wider audience of movie goers. The design is very clean and simple. Creating a rather vintage look that can be greatly appreciated. The typeface is concise and legible, as well as the design of the truck is very simplified resembling an art deco feel with its angles and curvature.
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