IT'S MINE

Soda has been linked to the part of the cause for the increase of health reasons that the world faces. As more people catch on to this, the more people will stay away from all sodas. Over the past 20 years, there has been a 24 percent decline in sales for full-calorie beverages. With that large soda companies began feeling a sense of urgency unlike the years prior, where they were the leading manufacturers, and created products that took over a vast majority of space at grocery stores and other vendors. With the decline in soda, there has been a large influx of demand within bottled water, now becoming the leading take over for the major soda companies. More people are beginning to take notice of all the harm these soda beverages do to your health.

Coca-Cola has taken notice to this consumer behavior shift, and has aimed its attention for the diet sodas, and shifted the marketing strategy and bottle design of Diet Coke. Releasing a new program called “It’s Mine,” Coca-Cola is now offering unique packaging to the Diet Coke Bottle, 12 – oz. glass bottle; each bottle will have its own unique design. Using a HP’s software, it’s now possible to create millions of new graphics. As Coca-Cola method to creating a higher demand of consumers who had been decreasing their amount of sugary soda intake.

Conveniently releasing the soda during Fashion Week, the “Its Mine” program, has gained a vast amount of publicity as thousands pour in for fashion week. On top of the in-person marketing, there are millions viewing through social media, and billboards advertising the new image of Coca- Cola.

The design itself is very simple and effective with the woman jumping in the air to reach the falling Diet Coke Bottle. Aimed at a Female audience, the millions of unique designs, take what’s your slogan regains premise on a career minded woman, whom like the design of the Diet Coke bottle, is, in fact, unique. Bringing a sense of individuality towards the consumer, taking note that everyone is an individual, and that Coca-Cola is for “everyone.” The title IT’S MINE is simple and theirs a significant amount of kerning, all with the aim to create a declarative feeling that what is being purposed is significant and unlike anything else you may have seen before.